Social Media is all about bringing more visibility to your business so that when someone needs what you have, you are at the top of their mind. So, how do you bring more of those people to your social media presence to begin with? Start with the people you’re already interacting with! Do they know you’re on Facebook? Have you already connected on LinkedIn? Do they follow you on Twitter? Give your audience more opportunities to find you by including info that links back to your social profiles. Here are a few places to start:
YOUR BUSINESS CARDS
Everyone chooses how to prioritize their social media activities a little differently. Chances are most everyone is using more than one. While some will remember to connect with you on LinkedIn, they might forget to follow you on Twitter. Others may like your Facebook page and not realize that you do more posting on Pinterest. When you prioritize your channels (Facebook, Twitter, LinkedIn, Pinterest, etc), you can highlight the ones you want to draw others to on your business card and increase visibility to the outlets you prefer to use.
EMAIL SIGNATURE LINE
How many emails do you send on a daily basis? How many of those emails might get forwarded to others? When you create a signature template on your email system that includes links to your social presence, you create opportunities for visibility with every email you send out.
You may already have a list of contacts that you send newsletters to daily, weekly, monthly or even quarterly. Being on your email list suggests that this audience is interested enough in periodically hearing about what you’re up to. Let them take advantage of the opportunity to receive more current updates by giving them inroads to your social updates. Make sure your newsletters, both online and offline, include links to your social presence.
When you have a storefront or an office, others are probably often walking by and occasionally stopping to take a peek and see what you’re up to. Catch their attention a little longer and give them a link, your Twitter handle (i.e. @thematicinc) or a hashtag somewhere immediately visible as they are walking by. Not only does this give them an opportunity to engage with you socially; it also allows them to create a new type of connection with you beyond a fleeting glance through your window.
While your website should most certainly be your hub for key details about you and your business for things like your contact info, your products and services and work history, your social presence is the complementary component that offers quick snapshots of what’s currently happening. When others visit your website, lead them back to your social presence by making it easy to link back to from your website.
ADD SOCIAL SHARING TO YOUR BLOG
Make it easy for your blog readers to share your content with others. Have shareable links at the end of each of your blog posts, allowing them to share that article on their own social networks.
Speaking of which…